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Patrón Tequila's New Years

Patrón Tequila's New Years

Patrón Tequila
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BACKGROUND

Patrón Tequila needed a visual moment through content creators around the world to highlight Patrón as a global brand

OVERVIEW

For New Year’s Eve, we worked with 10 content creators around the world to create a series of images that highlight Patrón as a global brand, including an image of passing the bottle around the world which was tied together to create a single visual moment for Patrón social channels.

Additionally, the content creators’ social posts were tied together through tagging to showcase the Patrón bottle being passed around the world in anticipation of New Year’s Eve, Positioning Patrón in key select markets to increase awareness and engagement with the brand globally.

#PASSTHEPATRON

In order to connect all the content creators from across the globe for Patrón’s social channels, we created an unique video asset to be leveraged on Facebook and Twitter
10 Content Creators across 7 different cities created a cultural moment showing their traditions for NYE, and all the images were combined into a carousel for Patrón’s Instagram channel.
2.5 M
social impressions
67 K
Engagements
x 2
higher engagement
than industry average

#Key learnings

earned media value
Content creators were excited about the content that they created as well as partnering with a luxury brand like Patrón, resulting in earned IG posts and stories
Unique ideas
Pixel-perfect replication of the designers is intended for both front-end & back-end developers to build their pages with greater comfort thanks to the higher customizability, adaptability as well as flexibility.