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Fenty x SiJCP

About

To announce the new Mattemoiselle lipstick collection launch at Sephora inside JCPenney, we recruited influencers across the U.S. to host in-store makeover meet-ups in 12 different markets over 4 days.

Results

  • 5.2MM+ Social Engagements
  • 138MM+ Social Impressions
  • 108MM+ Earned Medi

 

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