Patrón Tequila's New Years


Patrón Tequila

Advocacy & Brand Awareness
Content Creation at Scale

Patrón Tequila needed a visual moment through content creators around the world to highlight Patrón as a global brand

Image of Patron's Tequila used for a campaign.

For New Year’s Eve, we worked with 10 content creators around the world to create a series of images that highlight Patrón as a global brand, including an image of passing the bottle around the world which was tied together to create a single visual moment for Patrón social channels.

Additionally, the content creators’ social posts were tied together through tagging to showcase the Patrón bottle being passed around the world in anticipation of New Year’s Eve, Positioning Patrón in key select markets to increase awareness and engagement with the brand globally.


In order to connect all the content creators from across the globe for Patrón’s social channels, we created an unique video asset to be leveraged on Facebook and Twitter.

10 Content Creators across 7 different cities created a cultural moment showing their traditions for NYE, and all the images were combined into a carousel for Patrón’s Instagram channel.