We are an influencer agency
We specialize in building
What makes us great community builders?
What is an influencer community?
Why is an influencer community important?
Why is community building important during Covid 19?
When I started Chictopia, our first product, I was 28. I had a successful career as a product manager in the Silicon Valley, and didn’t know anything about client services, or how to build a community.
We built Chictopia with the idea of democratizing fashion, where true street style influencers could showcase their style and get noticed. Within a few years, we garnered the support of icons like Song of Style, Hapatime, FashionbyAlly, and many more. The community took off and grew way faster than I had expected. In the five years when Chictopia reached its peak traffic at 10 million online pageview per month, we had so many learning lessons.
Today, we live in a world that is more divided than ever. Many of us are working hard to make ends meet, enlighten ourselves on social issues, and understanding ways to keep ourselves physically and mentally healthy. In wake of the Covid Pandemic, Black Lives Matter, and the upcoming election,I want to share here learning lessons why community building is important.
Communities make you more knowledgeable
When I first started Chictopia, as a techie, I didn’t know who Alexander Wang or Tom Ford was. As far as fashion knowledge goes, I was a total novice. However, through forums and comments, I gained insights into how fashion influencers think about style, inspiration, and everything in between.
It creates space for people to agree and disagree while still trusting that we will stay connected
In 2008, when Chictopia first started, there was still a lot of debate over whether or not fashion influencers deserve the press they got. Some were even getting brand sponsorships - whaaaat?
With trust, it allows for long term relationships to flourish
Even though Chictopia’s community has ceased to exist, the relationships formed between its members, and between the members and our brand still lasts to this day. I’ve met female founders who talked to me about how Chictopia inspired their first love in fashion. Community members who went on to work in marketing and engaged us as our clients because they believed in our mission.
Communities can lift its members out of their lows
There was a time when fashion influencers were considered “weirdos” of the internet, posting photos of themselves on the web. There were a lot of haters out there who judged them on their bodies, fashion choices, and even race. Having a community allowed members to share its woes together, and discuss tactics and strategies to overcome challenges.
Communities need moderators that embody its core values
Internal conflict does arise in communities. Moderators need to make sure they are being fair in deleting and moderating posts that are out of line.
Communities need core values that are inclusive and fair
In order to resolve conflicts, communities need core values that are clear, so moderators and community advocates can standby.
A strong community becomes viral
Virality happens when you give someone an emotionally engaging story to talk about.
People who belong to communities are happier
There was a lot of buzz around Chictopia when we first launched. Mainly because we served as a platform to surface voices that weren’t being heard.
Communities make you look harder at yourself
We’ve had members love us, and we’ve also had members leave the community. In the end, it made us think hard about what we stood for.
Communities make you grow from within
My fashion sense, as well as my whole team’s fashion sense, grew exponentially during the time we ran the fashion community. Not only that, we were pushed to think about what was important to us, our work, and the way we spend our time. Having a community of people looking closely to you for guidance and support can exaggerate your flaws and get you hate mail. At the same time, it will push you to change and reflect deeper than ever.
WHAT WE DO
We offer a suite of technology tools and best practice processes developed over 12 years of working with influencers.
What people say about us
I’ve never experienced a partnership quite like Chictopia in my 17+ years of digital retail. The collaboration is the truest expression of a core extended team. From creative strategy to community networking and a maniacal focus on positive business outcomes, Chictopia helps you and your team achieve growth in influencer marketing.
Katie Kirkpatrick – Patrón
They have always been the greatest when it comes to connecting and collaborating with some of my favorite brands! They have been consistently amazing with communication, explaining in detail what’s required, and always willing to help with creativity to ensure that my work as a creator is exactly what they are looking for, while still being true to myself!
“Chictopia goes far beyond an influencer solution, they come to the table with big ideas and take the time to customize a program to fit your business needs. Together we have created some of my personal favorite campaigns that over delivered on results and sparked conversation”
Tamara del Valle – Michaels
I absolutely loved working with the Chictopia team recently on a JCPenney campaign. I loved all the attention to detail paid to me and how the team made sure I was comfortable through the whole process. They really took my input into consideration and that made it an even more worthwhile experience not only for me, but it made my content better for my audience and the brand.
off the charts in earned media value.
Ben Abt – OMD
Chictopia has been a wonderful partner to work with over the years. Every project we work on together is always incredibly organized and streamlined, with utmost care being put into each partnership
I’ve really enjoyed using Creator Deck. I appreciate the customer support especially. When I was having issues with reports you guys were on it and it was resolved quickly which is awesome. It’s been extremely helpful for tracking everything, way better than the excel I was using prior to Creator Deck and I think the new reporting features will be huge for us.
Maria Swearingen – Caesarstone
Chictopia proves to be at the top of their game time and time again! Having collaborated with many different members of the staff, each exemplifying the same high level of stellar communication, kindness, and integrity, it is undoubtedly clear that working with Chictopia is an unparalleled experience that fuses the gold standard of professionalism with authentic, personable connection.