To support the launch of the new Biossance Squalane +Omega Repair Cream, Biossance partnered with 25 historically high performing Social Media Influencers across YouTube and Instagram. Tastemakers developed highly informative and engaging content around the moisturizer, which BIossance later promoted on their owned and operated channels. Loyal Biossance influencers with a natural fit and affinity towards the brand spoke to the cream as an essential product in their fall skincare routines while also highlighting the scientific benefits of the product.
